The prolific use of mobile devices has created impatient and intolerant application users. This is forcing organizations to measure and manage the digital user experience as the top application indicator. Measuring the user experience requires a composite metric, encompassing traditional ITmetrics as well as several non-traditional ones. This research study finds that many organizations have moved to a DevOps approach not only to accelerate application release velocity, but also to actively manage the end user experience. These evolving organizations are not only using APM tools earlier in the application lifecycle but extracting more value from them as well. The complex nature of understanding and measuring the user experience requires sophisticated tools. This report validates that better tools, used earlier in the application lifecycle directly correlate to delivering superior application quality and an improved user experience. However, more than half of the market today fail to have the required application performance management (APM) capabilities required to measure and manage the user experience. Download the White Paper.