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What's New in BSM: Innovation Tour and Demonstrations
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What's New in BSM: Innovation Tour and Demonstrations

When: Wednesday, June 24, 2015
10:00 - 11:00 AM PDT (Los Angeles), 1:00 - 2:00 PM EDT (New York), 19:00 - 20:00 CEST (Frankfurt)
Where: Webinar
Contact: Chrys Hudson

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This session provides an overview and demonstrations for all of the latest BSM announcements and innovations - across the Operations Bridge, Operations Analytics, System Management, Network Management and Storage Management. Come to learn about all of the new BSM products to be announced at HP Discover and see them live in action.


Joe Fox
Director of Product Marketing
BSM, HP Software

  • Extensive experience in the IT management software industry – the majority of his career leading worldwide product management and marketing teams across application performance management, network management, storage management, analytics and operations management
  • Worked for HP Software for the past 15 years in various roles including finance, marketing and business strategy
  • Bachelor’s degree in engineering and an MBA from the University of California, Davis, USA

Ian Bromehead

Senior Product Marketing Manager
HP Software

  • With HP, his 4th company, since 1986 and has worked across consulting, sales, sales management, spawned new businesses such as HP Consulting Services with Microsoft technologies, European Regional Marketing, Worldwide Product Marketing, and Partner Strategy Ian also lead worldwide alliance team initiatives with Microsoft, BEA, ORACLE, Siebel and GSIs such as Accenture, Capgemini for BSM, SOA and Cloud initiatives
  • Has specialized in Enterprise Architecture and IT management for many years, and directly managed people in consultancy teams, competency centre teams, worldwide service product teams, in numerous successful business ventures, product and services launches
  • Lead worldwide alliance team initiatives with Microsoft, BEA, ORACLE, Siebel and GSIs such as Accenture, Capgemini for BSM, SOA and Cloud initiatives
  • Gained an expatriation contract to work for HP Worldwide in Seattle and San Francisco during 2000-2004, and has won numerous consultancy and marketing awards
  • Today he focuses his energy on business development and BSM Product Marketing for HP Software


Michael Procopio
Product Marketing Manager
HP Software

  • Has over 30 years’ experience in IT infrastructure marketing in high-tech organizations
  • Held positions as a solution architect, product manager, technical marketing manager, and product marketing manager
  • Active on social media and you can reach Michael on Twitter @Michael_IT2


Sancha Huang Norris
Senior Product Marketing Manager
HP Software

  • Leads the product marketing responsibilities for Operations Analytics at HP, the first HP analytics solution built on the Haven big data platform
  • Brings over 15 years of experience in data analytics, from CRM, web logs, to fraud and IT operations
  • Previously led solution marketing at CyberSource (a Visa, Inc. subsidiary) for its fraud management product portfolio, growing double digit revenue year over year across 1000+ enterprise organizations worldwide, and Big data analytics was the cornerstone of the solution
  • Has experience in business intelligence since the days of traditional BI and databases to now machine data analytics
  • Earned MBA in Marketing, Finance from Kellogg Graduate School of Management at Northwestern University, and a BSE in Chemical Engineering from University of Pennsylvania

Eric Odell
Senior Product Marketing Manager
HP Software

  • Senior product marketing leader who leverages over two decades experience building go-to-marketing strategies for industry leading tech companies
  • With four high-tech startups, Eric has developed expertise in application performance management, enterprise application software, rules management & personalization, message oriented middleware, Java EE & JMS, application servers, software development tools, SaaS-based archiving & security, and web content management platforms
  • Expert in developing strategies for messaging, content, online experience, sales enablement, SEO, social media, demand generation, public relations and analyst relations

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