Mobile apps are the front door of your company’s brand. Your business reputation and revenue depend on the end user’s overall app experience. But what happens when your mobile app runs slow or crashes? Most often, you lose customers forever. To determine the problem, you must sort through an overwhelming array of devices, networks, app servers and code. Attend this session to learn how HP AppPulse provides end-to-end visibility to user experience, performance and availability of your mobile app.

Speakers:

Eric Odell
Senior Product Marketing Manager
HP Software

• Senior product marketing leader who leverages over two decades experience building go-to-marketing strategies for industry leading tech companies
• With four high-tech startups, Eric has developed expertise in application performance management, enterprise application software, rules management & personalization, message oriented middleware, Java EE & JMS, application servers, software development tools, SaaS-based archiving & security, and web content management platforms
• Expert in developing strategies for messaging, content, online experience, sales enablement, SEO, social media, demand generation, public relations and analyst relations

Tom Fisher
Product Marketing
HP Software

Darren Pozzi

Technical Marketing Mgr
HP Software

• Research and advises on software markets and technical solutions within the application monitoring space.
• Understand the market and competition, and I'm able to speak to the benefits, relevancy, and pricing of our solutions.
• Proactively engage potential customers and nurture/guide them through the evaluation and purchase process.