HP BSM - Panel Discussion: Customers Talk About Their Journey and Success
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HP BSM - Panel Discussion: Customers Talk About Their Journey and Success

Customers talk about their journey and success with HP BSM

When: Tuesday, March 18, 2014
10:00 - 11:00 AM PDT (Los Angeles), 1:00 - 2:00 PM EDT (New York), 18:00 - 19:00 CET (Frankfurt)
Where: Webinar
Contact: Jim Murphy

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Sailing the rough sea of  IT operations is a challenge for any organization.  Some have become keen sailors, using their BSM craft and techniques to successfully navigate to calmer waters.   But what exactly are their BSM solutions? How did they move from simpler, classical event management to a service based solution?  What benefits have they derived? What would they do differently?

Learn first hand how two customers extract tremendous value from HP BSM every day by tying IT resources and skills to higher and better business service performance.


Eli Eyal
OSS Team Leader

  • Works for Playtech as an Operational Support Services (OSS) manager
  • Has worked in the monitoring field for more than 15 years in many roles, starting as an integrator, implementer, developer of monitoring solutions and monitoring teams leader
  • Implemented and provided monitoring solutions in many companies and projects
  • Was involved in monitoring projects in Telco companies and software development companies providing monitoring architecture and design of the custom implementation for each project by its needs

Mark Laird
IMSL Group Technical Architect
Steria Ltd.

  • Currently works for Steria providing Pre-Sales Technical support across a number of key partners including HP Software
  • Started in IT in 1988 as a Junior Mainframe Capacity Planner working for Thorn EMI Software. Since then,  Mark has had a variety of technical and managerial roles but is always working for a Managed Services organization
  • Is an effective communicator, and for the last 7 years has been key to rolling out HP Software within Steria both with the United Kingdom and throughout our European organization. This roll out has included HP Business Service Manager for dashboard, HP Operations Manager and HP Sitescope for the monitoring and HP Network Node Manager and HP Network Automation for Network Management
  • Regularly presents at HP events showcasing what Steria is doing with HP Software for itself and its customers.  He is also a member of the HP Customer Advisory Board for Business Service Management
  • Serves the HP Software community as a Leader for the Vivit Business Service Management Special Interest Group (BSM SIG)

Ashish Kuthiala
Chief Marketing Officer BSM
HP Software

  • Leads the worldwide marketing team for HP Software's Business Service Management software product line, which helps IT organizations deliver,  manage, and manage cloud-based, and on-premise IT Business Services
  • Brings more than 20 years of experience in the software industry to his role at HP
  • Most recently he was the VP, Marketing of Electric Cloud, a DevOps automation company
  • Led Product Marketing at AccelOps, offering the industry's first software application to monitor security (SIEM), performance, and availability of IT infrastructure and applications on a single platform
  • Spent a decade at HP leading teams across various functions including marketing, product management, and R&D 
  • Held various software development roles at ReplayTV (acquired by DIRECTV) and Alltel (acquired by Fidelity Information Services)
  • Born in Buenos Aires, Argentina and holds a masters degree in business administration (MBA) from Kellogg School Of Management, a master of science degree in computer science from University of South Carolina

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